Meet Joe Wicks

With his book Lean in 15 topping bestseller lists, we roped in the nutrition coach to hear how his philosophy on fitness and food is shaping the way people transform their bodies

How did the idea for Lean in 15 come about?

I was actually in my kitchen when Instagram first enabled 15-second videos and I thought #leanin15 had quite a ring to it, so it started from there: a meal that took 15 minutes to prepare shown in a 15-second clip.

What’s your favourite healthy 15-minute snack?

I love nut butters, particularly cashew and peanut, spread on rye bread or rice cakes.

What is the one nutrition or diet myth that you’re desperate to put people straight on?

That you need to follow a low-calorie plan to get lean. Your body doesn’t work like that. I’m educating people to eat well and spend less time exercising; instead, they should do shorter, more high-intensity workouts.

How do you motivate yourself to eat well?

It’s become my business to be healthy and in good shape, so in that respect I’m really accountable to myself. I also know how much more energy eating properly gives me.

Do you have a formula for nutritious recipes?

I have two types of meal in my plan: reduced-carbohydrate meals based around fats and proteins, and post-workout meals that are low in fat but high in protein and carbs – after you exercise that’s what your muscles need. I look to other books for some recipe inspiration but I mainly work with ingredients that I have at home.

You post transformation pictures of subscribers who have completed your 90-day Shift, Shape and Sustain plan. How vital is it for people to document their progress?

In my book I talk about ditching the ‘sad step’ – the scales. They usually only measure your weight, not your body composition, so don’t tell you that you’re fitter or that you’ve dropped a jeans size. Photos are the best way to track progress. You will notice the visual changes and that encourages you to keep going.

What are your plans for the rest of 2016?

I’m going to the States this month to launch my book, I have a TV show coming out in the UK in the summer and then I’m going to Australia in October. My next book will be out in June, with another one being launched in December.

What did you have for dinner last night?

We went to Asado in The Palace Downtown Dubai. I had fillet steak, jacket potato and roasted vegetables. I’d been to the gym so that was my post-workout meal; having trained I’d earned the carbs.

To learn more about Lean in 15 and the 90-day SSS plan visit